West Des Moines – August 30, 2007 – It is that time of year again – time for Friday nights at the high school football field, complete with concession stand snacks, hard aluminum bleachers and the ever-changing Iowa weather. That is why Kum & Go, through their partnership with Mediacom, is bringing the “Kum & Go Game of the Week” program directly to football fans’ homes this year.

 

The Kum & Go Game of the Week will showcase Iowa high school football games from across the state of Iowa all season long, so fans can watch their favorite team in person from the sidelines or cheer them on to victory from the comfort of their own recliners. This week’s Central Iowa Game of the Week will showcase a classic rivalry between the WDM Valley Tigers and the Dowling Maroons. Kum & Go will also have a Game of the Week from Eastern Iowa, this week featuring the Mt. Vernon Mustangs and the Solon Spartans.

 

“We have big plans for this program, and feel it is a win-win situation for everyone involved,” says Kyle Krause, CEO of Kum & Go. “We are planning to showcase high school football from across Iowa each week, and then rebroadcast them several times for anyone who missed out. Later in the season we’ll introduce a Live Friday Night Game of the Week.  We are also planning to archive all of the Kum & Go Games of the Week to VOD so people can access their favorite games all season long.”

 

The games will be on the Connections Channel 22, which has a statewide broadcast footprint, and will focus on Central Iowa, Eastern Iowa and the Quad Cities area to begin with. Kum & Go will continue to work with Mediacom to develop this program for future games and other sports. The Central Iowa game will be re-broadcast Saturday, September 1 at 9 p.m.; Sunday September 2 at 7 p.m.; Monday, September 3 at 7:30 p.m. and Wednesday, September 5 at 3:30 p.m.

 

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In 1959 in Hampton, Iowa, company founders W. A. Krause and T.S. Gentle used the first letters of their last names to create a unique moniker to showcase the ease and convenience they instilled in a shopping experience. Thus Kum & Go was born. Since then the convenience store chain has grown to more than 445 stores in 13 states (Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota, Colorado, Arkansas, Wyoming and Wisconsin).