Media
WEST DES MOINES, IA December 27, 2006
‘Jackass Number Two’ – Featuring Kum & Go T-shirt – Now on DVD
Movie and T-shirt Combo Special Available Online
West Des Moines , Iowa – December 28, 2006 – Kum & Go, one of the nation’s leading convenience store chains, is having its own DVD-release party for one of this year’s top grossing movies.
“Jackass Number Two,” which is a sequel to the 2002 movie, “Jackass” that spawned from the hit MTV show, opened nationwide on Sept. 22, 2006, and immediately rose to the top of the box-office charts. The movie grossed $11.4 million its opening night and outpaced all movies over its first weekend of release, bringing in $28.1 million. The movie remained no. 1 for its first week, and by the end of November the movie had grossed $72.6 million.
In one segment of the movie actor Johnny Knoxville is wearing a black Kum & Go T-shirt. In the scene Knoxville is testing Embassy security machines that shoot high-speed projectiles at suspected offenders.
This small amount of exposure has had a significant impact on Kum & Go’s online merchandise sales. Since the movie premiered hundreds of shirts, ball caps and mugs have been purchased on the web site, with the most popular item being the aforementioned black Kum & Go T-shirt.
Now the c-store chain is taking the promotional concept a step further by offering a DVD-shirt combination for sale on its web site for $30. Demand is expected to be high for this exclusive online offer.
To learn more visit www.kumandgo.com and click on the “Jackass Number Two” movie poster.
About Kum & Go
In 1959 in Hampton, Iowa, company founders W. A. Krause and T. S. Gentle used the first letters of their last names to create a unique moniker to showcase the ease and convenience they instilled in a shopping experience. Thus Kum & Go was born. Since then the convenience store chain has grown to more than 445 stores in 13 states (Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota, Colorado, Arkansas, Wyoming and Wisconsin).
|
