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Kum & Go Launches New Coffee Line Customers Taste the Difference with New Java Ridge Premium Coffees at Kum & Go (West Des Moines, Iowa — Nov. 9, 2007) Kum & Go asks customers to “Taste the Difference” with Java Ridge – the company’s new premium coffee line, which was introduced this month at its more than 450 convenience stores. The launch of Java Ridge Premium Coffee is the culmination of an 18-month search by Kum & Go, L.C., one of the nation’s leading convenience stores, for the best-tasting and highest-quality coffee it could find. Company officials visited roasters across the continent for a coffee that would satisfy people’s increasingly sophisticated tastes. And after testing several coffees with the people who matter most – their customers – Java Ridge was shown to be the clear winner. Java Ridge has a rich, distinctive flavor. That’s because it’s from 100 percent premium Arabica beans that are mountain-grown in the world’s premier coffee regions and roasted to perfection. “We’re very excited about being able to provide customers a better quality coffee for the same price. We know that coffee is an important part of many of our customers’ daily routines, and that’s why we searched for the best tasting coffee beans to start their day off right,” said Greg Tornberg, vice president of fresh foods for Kum & Go. “Java Ridge has been a year and a half in the making, and we’re confident that we have a coffee that’s going to resonate with our customers.” Tornberg encourages customers to taste the difference for themselves by stopping into their local Kum & Go store and sampling the new Java Ridge products. The Java Ridge line includes a variety of coffees and cappuccinos, including 100 percent Colombian caffeinated and decaffeinated, dark roast and house blend coffees. In addition, customers can purchase 12-ounce bags of ground coffee at stores for home brewing or to give as gifts. Known for a rich flavor and fruity aromas, 100 percent Colombian coffees are a favorite among coffee drinkers everywhere. Java Ridge’s 100 percent Colombian blend has the Juan Valdez logo, which certifies the product to be current crop Excelso and above grade green coffee from Colombia. This coffee has a medium body and is available in both regular and decaffeinated. The Java Ridge house blend is a smooth premium blend of three Central and South American mild coffees to a medium color, resulting in a rich flavorful cup profile. The Java Ridge dark roast utilizes this same great blend, but it’s roasted darker to bring out the smoky, non-burnt flavor in the cup. Coffee drinkers will note the clean finish and non-bitter aftertaste. Kum & Go’s Java Ridge coffees are custom roasted to special specifications by Mother Parkers Tea & Coffee Inc., one of the largest and most trusted coffee roasters in North America. The coffee is roasted and packaged at a facility in Dallas, Texas, where Mother Parkers skillfully combines technology and new-product innovation to produce the highest quality coffees for their retail clients. About Kum & Go, L.C. In 1959 in Hampton, Iowa, company founders W. A. Krause and T.S. Gentle used the first letters of their last names to create a unique moniker to showcase the ease and convenience they instilled in a shopping experience. Thus Kum & Go was born. Since then, the convenience store chain has grown to more than 445 stores in 13 states (Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota, Colorado, Arkansas, Wyoming and Wisconsin). ###
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