Kum & Go and Lola’s Hot Sauce brings a fresh perspective to convenience
Des Moines, IA (January 20, 2023)—what some might call an unexpected partnership is bringing a fresh perspective to convenience. Kum & Go, family-owned convenience store chain, and Lola’s Fine Hot Sauce, family-rooted hot sauce company, have teamed up to bring something new and unique to convenience customers. With more than just their family roots in common, these Des Moines, IA based companies found commonality in their missions to bring their communities delicious food, while doing good along the way.
“Our brand is about family, rooted with love, and creating delicious foods. With K&G’s innovative culinary goals to bring a fresh perspective on cuisine, it made perfect sense for our two brands to collaborate and bring delicious umami flavor with the perfect amount of heat to a new space,” said Taufeek Shah, Chief Executive Officer at Lola’s.
Lola’s, started in August 2015, began with a family recipe which Shah’s mother entrusted to him. After sharing with others, demand grew as Shah knew his family had something quality, unique, and inspiring. Starting out at the local farmer’s market quickly grew into national distribution.
Lola’s is a proud supplier, diversity, and inclusion family brand focused on all natural delicious foods. All of which are proudly made in America creating American jobs all while giving back to the community. Kum & Go is a proud partner in community, giving 10% of its profits back each year and striving to support other community-based businesses.
Customers can find Lola’s Hot Sauce in all Kum & Go locations, featured on kitchen condiment racks to personalize their menu items. Customers in Des Moines, Little Rock (Arkansas), and Omaha (Nebraska) can find Lola’s Hot Sauce featured in Kum & Go’s ‘hot buffalo chicken’ and ‘brisket taco’ bowls featured on their new, fresh, made-to-order menu.
“Our new menu was inspired by the realization that a lot of fast, convenient food in the market isn’t always fresh or different,” says Tracy Ging, Chief Marketing Officer at Kum & Go. “We’re challenging the conventions of what convenience store food is by focusing on fast, fresh, and unique, crave-able menu items. We use a lot of creative flavors and toppings in our new menu and Lola’s is the perfect partner for Kum & Go, adding the perfect kick. Their Iowa roots and commitment to communities made this local partnership an easy decision for us.”
Work up your appetite and head to your local Kum & Go for a lunch break, National Hot Sauce Day is coming up on January 22!
About Kum & Go
Established in Hampton, Iowa in 1959, Kum & Go is a fourth-generation, family-owned convenience store chain providing a fresh perspective by meeting customers where they are and offering them the choices they deserve. For over 60 years, the company has been dedicated to sharing 10% of all profits back to the communities it serves.
Founded by CEO Taufeek Shah in 2016, Lola’s Fine Hot Sauce brings his family’s generational sauce recipe to the United States, Canada, Philippines, and Virgin Island markets for all to enjoy. Voted one of the top American products by the Lowe’s Home Improvement Executive Team and American businessman Daymond John, Lola’s Fine Hot Sauce takes a blend of fresh ingredients and combines them with unique peppers from across the world to create bold flavors. The result is a sauce that delivers an incredible taste that anyone can enjoy Lola’s Fine Hot Sauces, salsas, bloody mary mix, seasoning mix and biscuits are available at over 10,000 retailers and restaurants throughout North America, The Virgin Islands, and the Philippines.