Kum & Go x Budweiser Limited Edition Shirt Drop
All proceeds from new collaboration will go to Folds of Honor and veterans’ scholarships
(Des Moines, IA) – On July 3rd, Kum & Go and Budweiser are launching their first-ever merchandise collaboration: a limited-edition T-shirt and tank top, available online while supplies last. As part of Budweiser’s partnership with Folds of Honor, all proceeds from the sales will go towards educational scholarships to families of fallen and disabled soldiers.
Since 2007, the Folds of Honor has carried forth its singular mission: to provide educational scholarships to spouses and children to America’s fallen and disable service-members. Kum & Go is a retail convenience chain, now in its 60th year, guided by a philanthropic mission which gives 10% of its profits to the communities they serve. Kum & Go is proud to partner with Budweiser, a company that has raised $14 million as of this year in support of Folds of Honor.
“This partnership is about celebrating our country, with two iconic American brands creating a fun way to support our veterans,” said Kum & Go President, Tanner Krause. “Proceeds from the collaboration benefit the great Folds of Honor. So if you’re reaching for a cold one on America’s Independence Day: Kum & Go drink a Budweiser.”
The special “Kum & Go Drink a Budweiser” limited-edition t-shirt and tank in its iconic red, white and blue color scheme is part of a bigger summer campaign in partnership with Anheuser-Busch, who – for every case of Budweiser sold at Kum & Go – will donate $1.00 to Folds of Honor. In September, Folds of Honor will provide scholarships to two recipients in honor and appreciation of their service.
About Kum & Go
For 60 years, Kum & Go has been dedicated to the communities it serves, sharing 10 percent of its profits with charitable causes. For four generations the family-owned convenience store chain has focused on providing exceptional service and delivering more than customers expect. Established in Hampton, Iowa, in 1959, the chain has since grown to employ nearly 5,000 associates in 400 stores in 11 states: Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
About Folds of Honor
Folds of Honor is a 501(C)(3) nonprofit organization that provides educational scholarships to families of military men and women who have fallen or been disabled in combat while serving in the United States armed forces. Our educational scholarships support private education tuition and tutoring for children in grades K-12, as well as higher education tuition assistance for spouses and dependents. Founded in 2007 by Major Dan Rooney, an F-16 fighter pilot in the Oklahoma Air National Guard who served three tours of duty in Iraq, Folds of Honor is proud to have awarded more than 12,500 scholarships in all 50 states, as well as Guam, Puerto Rico and the Virgin Islands, including more than 3,800 in 2016 alone. For more information or to donate in support of a Folds of Honor scholarship, visit www.foldsofhonor.org.