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Kum & Go Mobile App Awarded Web Excellence Awards
Author - Kum & Go
Des Moines, Iowa
Des Moines, IA (October 11, 2023)— Kum & Go was recently awarded two Web Excellence Awards recognizing the new Kum & Go mobile app launched in August 2023. Awards were received in two categories: Apps & Mobile – Food & Beverage and Apps & Mobile – Shopping.
With support from Orium, North America’s leading composable commerce specialist, Kum & Go launched a new digital app experience focused on creating a seamless omnichannel customer experience, bringing mobile ordering, payment, and loyalty into a unified experience with modern customer needs at the core.
“Thanks to our incredible Kum & Go team and external partners like Orium, we’ve been able to launch a best-in-class mobile experience to our customers,” says Matt Anderson, Director of Digital Customer Experience at Kum & Go. “Feedback since launching has been overwhelmingly positive and we look forward to continuing to improve the way we interact and connect with our customers in the digital landscape.”
The Web Excellence Awards are reserved for those who can truly embody excellence on the web, showcasing their exceptional abilities and accomplishments. Judging is evaluated on criteria consisting of innovation and creativity, functionality and usability, content and overall user experience, visual design and aesthetics, technical quality and performance, and overall experience. Kum & Go’s nomination competed with over 1,500 entries from 26 countries and 6 continents.
“We couldn’t be happier to share in this achievement,” says Ben Woll, VP Client Services at Orium. “Kum & Go’s commitment to customer centricity served as the cornerstone of this digital transformation, and that focus on customer-first thinking translated into an award-worthy, mobile-enabled loyalty program.”
About Kum & Go Established in Hampton, Iowa in 1959, Kum & Go is a fourth-generation, family-owned convenience store chain providing a fresh perspective by meeting customers where they are and offering them the choices they deserve. Kum & Go employs over 5,000 associates and currently operates over 400 stores across 13 states.