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Kum & Go relaunches food program with new web ordering feature
Author - Kum & Go
Des Moines, Iowa
Omaha, NE & Little Rock, AR (May 24, 2022) — family-owned convenience retail chain Kum & Go relaunched a new take on their fresh food menu at stores in Omaha, Little Rock, and the surrounding metro areas.
After trial and feedback from their original new menu launch last fall, Kum & Go has added new menu items to increase customers choices and meet their needs including freshly made grab-and-go breakfast burritos, with four premium meat options, and made-to-order breakfast bowls featuring a choice of breakfast potato or wilted spinach base. Previous favorites of the new concept, including stackers and grain bowls, remain.
“Our food pilot launched last fall continues to grow as we offer our customers crave-able food options when and where they need them. The fascinating part of the pilot was evaluating how our customers responded to the new food offering and building out additional assortment based on shopping habits and trends for continued success. We have certainly challenged the perceived “norm” of convenience store food and are excited for what the future holds.” says Jac Moskalik, VP of Food Innovation.
In addition to relaunching their new food menu, Kum & Go introduced web ordering as a method for customers to order food and merchandise via their website, kumandgo.com. Web orders can be picked up in store or delivered curbside (and fuel side) with a minimum fulfilment time of 10 mins using the “ASAP” option or scheduled for a future pick-up time.
“Web ordering is yet another way Kum & Go is extending beyond our four walls and bringing our ‘crave-able’ fresh food and wide variety of products to our customers. This will be a great way to recruit new customers to try our new offerings and encourage participation in our &Rewards loyalty program, mobile fuel pay, and mobile ordering in our &Rewards app,” says Ryan Lindsley, VP of Marketing and Digital Strategy.
Kum & Go continues to roll out their refreshed brand and new food program across their footprint, focused on implementation in Des Moines, IA this year. Web ordering capabilities are planned to be implemented across their entire footprint later this year.
About Kum & Go Established in Hampton, Iowa in 1959, Kum & Go is a fourth-generation, family-owned convenience store chain providing a fresh perspective by meeting customers where they are and offering them the choices they deserve. For over 60 years, the company has been dedicated to sharing 10% of all profits back to the communities it serves. Kum & Go plans to hire over 5,000 associates across all locations this year, adding 176 food positions as they expand their brand and food program in the Des Moines, IA market. Full-time positions offer benefits and set schedules with consistent hours. For more information and to join the team, visit careers.kumandgo.com.